Welcome~
Media and K-pop, a blog dedicated to analyzing the impact media has in not only our world, but more specifically, the Korean Pop industry. Looking at everything, from song lyrics, to advertisements, to even social media accounts of idols, this blog deconstructs the complex world of K-pop, to explain how exactly your favorite artist's songs are influenced by the media, and why you feel so compelled to buy that water bottle your idol is advertising, despite having one exactly like it. All groups do it, from the global superstars BTS, to your smaller rookie groups, such as SEVENTEEN and ASTRO. So why don't you click on some of the links to the pages up top, and give them a try?